VERAFIED is a New York-based brand creating sculptural, minimalist luxury handbags.
With a strong product story but no growth engine, they partnered with us to build the positioning, channel strategy, and full-funnel execution needed to scale from a standing start.
No clear differentiation from fast fashion in the eyes of Western consumers. Brand DNA — classic design, eco-materials, craftsmanship — wasn't landing.
Traditional media spend couldn't compensate for ads that failed to convert. Product imagery wasn't aligned with how the target audience shops.
No clear path from first awareness to buying decision. Carts abandoned, browsers left, repeat buyers had no reason to return.
slow fashion's real white space is at where consumers want quality and values without the premium price tag. We repositioned Verafied around three pillars: considered quality, lifestyle-first sustainability, and wardrobe-building design.
Narrative Reframe
Shifted messaging from product specs to the emotional cost of fast fashion — a sharper hook for the values-aligned consumer.
Visual Alignment
Updated creative language to match the clean, editorial aesthetic of credible indie fashion brands — less ornate, more intentional.
Proof-Point Sustainability
Replaced abstract claims with concrete details: materials, production practices, cost-per-wear — turning values into purchase reasons.
We rebuilt the funnel as a single, omni-channel path — from awareness through interest, decision, and retention — so every touchpoint moved the customer one step further.
We audited the site and lifecycle stack against comparable brands and rebuilt both — closing the gap between acquisition and long-term value.
Story-led TikTok, detail-led Instagram, and hook-first Meta creative carried the product — while creator partnerships and real-customer content built the credibility that converts.
6×
Revenue growth in 12 months
+200%
Meta Ads click-through rate
+55%
Brand search volume
3×
Return on search-ad spend
+32%
Abandoned-cart recovery
11
Boutique & concept stores entered
Read the market, then claim a position that is both differentiated and commercially demanded — neither a race to the bottom nor a borrowed luxury costume.
Reach customers across social, search, lifecycle, creators, press, and retail — so the journey is whole, not a string of disconnected ads.
Let data refine the route to purchase continuously, lifting conversion and lifetime value rather than chasing one-off spikes.
Feel free to contact us via email or fill out our contact form to discuss the details for your upcoming event. We’re excited to work with you and turn your ideas into an exceptional experience!