Case Studies

Tail Activewear

3X Traffic & 2X First-Time Purchasers with DTC Pivot

Tail Activewear saw:

  • 3X Traffic Growth: Optimized targeting and creative drove significant traffic growth.

  • 2X First-Time Purchasers: New customer acquisition doubled, expanding Tail’s buyer base.

  • Maximized Ad Spend: GEO-targeting and prospecting eliminated wasted spend, delivering more efficient results.

We executed a data-driven strategy to quickly scale their DTC efforts:

Expanded Targeting & Prospecting

We broadened audience segments and focused on prospecting to capture fresh, relevant traffic.

Creative Testing

In just a few months, we tested nearly 1,000 pieces of creative to pinpoint the most effective messaging and ads for new customer segments.

GEO-Targeting Optimization

We focused on areas with lighter lockdown restrictions early on, gradually expanding targeting as more regions re-opened to maximize media spend.

Client Overview

Shift Robotics created Shift Shoes, the world’s first AI-powered robotic shoes, designed to help users walk faster with minimal effort. In just one year, Shift Shoes has gained widespread attention, being featured in TIME and other major media outlets. The shoes are aimed at tech-savvy professionals and early adopters seeking cutting-edge urban mobility solutions.

The Challenge

To accelerate growth, Tail needed to reach new customers outside of its established demographic, driving traffic and converting first-time purchasers quickly in an evolving retail landscape.

Our Approach

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